One of the main marketing tools I want to create for the new business is a series of one page notes on the psychology of various psychological constructs. For example, the psychology of happiness, motivation, decision making, persuasion.
The article here is an example of the sort of insights psychology offers to everyday life. I certainly found it illuminating and instinctively knew it was true.
Like many self help books, psychology often states the bleeding obvious. But I'm fascinated by it because at its best it genuinely illuminates the things we should be trying to focus on.
In this case, the psychologist describes the nature of persuasion, and outlines how we can all improve our powers of persuasion. Something I imagine we could all do with knowing.
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