This was brought home by a recent conversation with Dan, who noted the story of the men involved in a Seinfeld-like scam and during the course of said conversation also referred to the phenomenon of people referring to themselves in the third person.
This has also been covered by Seinfeld, where Jimmy, whose trainers help him improve his vertical leap, constantly refers to himself as Jimmy. This leads George to do the same. This phenomenon can also be seen in sports stars, such as Michael Vaughan (pictured).
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