Sunday 17 June 2007

Great marketing...but ouch

Had a cunning piece of marketing delivered today. It read:

"Two years ago you were looking forward to going to the USA"!

with a big picture of the Statue of Liberty and then two people in a convertible laughing in that manic holiday 'we don't even need to wear seatbelts and I'm probably not even wearing underwear!' kind of way.

And it really did give me the pang of jealousy for the me of two years ago. That holiday was just so brilliant. But, of course, that holiday was shared with A.

Savouring events - present and past - is one of the secret tricks of happiness. We all love nostalgia, and those Proustian moments of being transported back to the past by a chance event, a smell, a photo. But you savour best with someone who was also there, mainly because no one else gives a shit about your stupid slide show.

Whilst the America holiday - complete with the hilarious purple pt cruiser convertible the hire company lumbered us with - is still great to think back on, it's now eternally tinged with sorrow.

It's just such a shame that the act of savouring can sometimes be cut short, because the person you experienced it with has now gone from your life forever.

2 comments:

twellve said...

no underwear or seatbelts, eh? is that what you think of us??

i know exactly what you mean about great memories and/or experience tinged with sadness or, in some cases, with pain and regret.

those pt cruisers are absolutely horrific looking. remind me of small hearses, which makes it all the more disturbing when i see an old lady driving one.

Anonymous said...

I think most of us have had this feeling at some point. From personal experience, I know we can't run towards something as long as we're still running away from something else.

Hugs,Z